The , Social , Organism: , A , Radical , Understanding , of , Social , Media , to , Transform , Your , Business , and , Life , 0316359521, 9780316359528
A acclamation of sorts, proclaiming that the beyond of amusing media is not necessarily the end of the world, Luddites notwithstanding, alike if those media charge to be cajoled “into a healthier state.”
Luckett, aforetime arch of innovation at Disney, and ancient Wall Street Journal columnist Casey (The Unfair Trade: How Our Broken Global Financial System Destroys the Middle Class, 2012, etc.), currently a chief adolescent at MIT Media Lab’s Digital Currency Initiative, booty a about absolute appearance of our connected, always-on agenda world. However, pointing to Kim Kardashian base shots and kitty videos, they caution, “not all change is progress.” Regardless, a swift change has alert us to our hand-held screens, and by the authors’ account, a array of accumulation apperception has spawned, patrolling the airwaves for account and deeds and backbreaking the bad while advantageous the good. Thus it is that back a Minneapolis dentist attempt poor Cecil the Lion aftermost year, the web came crashing down on him. “It is as if the Amusing Organism accustomed Walter Palmer’s behavior as a adverse adopted substance,” address the authors, “a blackmail that needed to be expelled, affiliated to the racist Confederate flag.” So it is, as news travels beneath by media networks than by the peer-to-peer, instantly outraged spiderweb of Facebook and Instagram. The altercation is the accepted being of pop social science, in which anxiously called anecdotes accommodated smatterings of fact. The access is sometimes a little airy and sometimes a little careless. It would assume ill advised, for instance, to characterize South Carolina shooter Dylann Roof as artlessly “a white twenty-one-year-old redneck,” admitting it’s certainly correct to beam that amusing media were chiefly active in channeling the affliction and abuse of his murders into a attack to abolish Confederate symbols from the accompaniment house.
There’s not abundant new here apart from some amalgam of accepted theories about meme admeasurement and networking, but the book should absorption cyberspace completists.
A must-read for business leaders and anyone who wants to understand all the implications of a social world.-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company
From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
- BookThe Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
- Author:Oliver Luckett,Michael Casey,
- Publishing Date:2016-11-15
- Publisher:Hachette Books
- Number Of pages:336