An astute abstraction of Amazon.com’s Internet of Things practices that aims to admonition guide business leaders in applying this arising technology.
While some executives may apperceive that the “Internet of Things” is alone a catchphrase, Rossman (The Amazon Way, 2014) thinks differently. He cites studies that advance that about 20 billion accessories will be affiliated via the internet by 2020 and that as abundant as $11 abundance annually will be adored through IoT–related efficiencies by 2025. As a above Amazon executive, Rossman has an insider’s angle on absolutely how that aggregation has been advancing its IoT strategy. Before he explores “the Amazon way,” however, he offers a cogent, abundant overview of IoT itself, which he characterizes as “the adeptness to actualize calendar acquaintance of the concrete apple we alive in.” He provides several illustrations of how cities are already employing IoT to advance the lives of accustomed citizens; bodies in Santander, Spain, he notes, use a smartphone app that offers “services like parking search, ecology monitoring, the calendar burghal agenda, and deals from bounded merchants.” This accomplishments agreeably demonstrates that IoT is far from theoretical. The aggregate of the book is centered on 10 principles, one per chapter, that Rossman believes represent Amazon’s cardinal use of IoT. He describes anniversary in detail and supports it with abundant specific examples of Amazon’s own applications. For instance, Assumption 1, “Reinvent Chump Experiences with Affiliated Devices,” discusses Amazon’s attraction with its customers, highlighting advance appearance such as chump reviews, chargeless accustomed shipping, one-click shopping, and Prime membership. Particularly absorbing is the behind-the-scenes detail surrounding two newer innovations, “Dash buttons,” which acquiesce automated orders by the acute of a distinct button, and drones. Other principles, which accommodate “Do the Math: How IoT Enables Data Collection, Metrics, and Algorithms” and “How to Become a Platform Business Using the Internet of Things,” are no beneath intriguing. Rossman’s observations throughout are absolutely the affection of the book, as he break anniversary assumption bottomward into analytic accomplish and, added importantly, counsels readers about how to administer Amazon’s acquaint to any business. Sagacious advice, such as “Successfully innovating with the Internet of Things requires a big and able vision, but to ability that vision, you’ll charge to actualize and apprentice from a alternation of small, active experiments,” is both alive and reassuring.
A affected yet pragmatic assignment that provides a blink into Amazon’s IoT prowess.
Need help developing your Internet of Things strategy and plan? This is the book to help buisness people understand and build their IoT strategy. In this detailed analysis of IoT and Amazon's approach to it, John Rossman guides readers with practical insights and recommendations into the strategies and mindset transforming business and society.
John has laid out a blueprint not only for an enterprise wanting to understand how sensors embedded in their business can innovate old ways of working while also providing an excellent path for individuals wanting to start their own IoT business. The book is not only a reference tool but also paints a story around innovation and customer centricity to challenge the reader to think differently in solving problems. Eric Martinez -- Founder of Modjoul, former EVP AIG and Safeco Insurance
The Amazon Way on IoT explains how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements and build new business models. Rossman offers:
- Guidance through the maze of emerging technologies, customer experiences, and business models, to arrive at a recipe just right for your organization
- Key methods to success from Amazon’s master playbook such as creating seamless customer experiences, process improvement and new business models and utilizing tools such as sensors, machine learning and cloud computing
- Approaches to help you tackle the technology, business and internal challenges in innovating with the internet of things.
Renowned Harvard business professor Michael Porter describes the IoT as the backbone for a third-wave of technology-led innovation and digital disruption.
The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach. As a leader at Amazon who held a front-row seat during its formative years, Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to its foray into enterprise services, he witnessed it all – the amazing successes, the little-known failures, and the experiments with outcomes still to be determined.
Rossman once again examines the heart of Amazon.com’s secret to success, along with other leading companies. He incorporates an extensive focus on sophisticated IoT technologies and strategies related to Amazon’s rise: tens of millions of items in stock, the company’s technological prowess, and the many customer service innovations such as “one-click.”
“This is an excellent book. And a very important book. It evokes both business thought and technical thought, which is rare.” -- Larry Hughes, former head of Amazon cyber security
The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (Volume 2)
- BookThe Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (Volume 2)
- Author:John Rossman
- Publishing Date:2016-10-28
- Publisher:John E. Rossman
- Number Of pages:168